IT之家 10/5 news: OpenAI announced today that it will launch a brand-new image ad format in ChatGPT, expand ad performance measurement tools and its partnership ecosystem, and develop new solutions for evaluating brand suitability.
From the official introduction, IT之家 learned thatChatGPT reaches 1.2 billion users per weekmaking it the world's largest native AI consumer platform. This new image ad format can help users imagine how products and services fit into daily life. Ad images can showcase product inspiration, usage scenarios, or the experiences products bring, allowing users to discover new brands, understand a product's unique advantages, and support purchase decisions. For advertisers, this also creates a new opportunity to tell brand stories through images.
In the early stage of the project,the team will test this ad format within ChatGPT's image generation feature. Ads will be clearly labeled and kept separate from the images the user is generating. As with our other ad formats, ad content will not influence the responses ChatGPT provides. The test will launch in the United States later this month, with a first batch of select advertisers invited to participate.
OpenAI noted that the new image ad format helps users discover products and services and imagine how they fit into their lives, while giving advertisers a more intuitive, visual way to tell their brand stories. Overall, the new performance measurement and brand suitability evaluation capabilities of ChatGPT ads help businesses assess campaign effectiveness and build confidence in ad placement scenarios. All of these features follow advertising principles:ChatGPT's responses remain independent and objective, user conversation privacy is protected, and users retain control over their own experience。
OpenAI said it will continue iterating on its advertising platform, introducing new ad formats and capabilities to help businesses reach customers in effective ways that meet user needs, creating growth opportunities for companies of all sizes.