On October 7, 2026, Meta announced the launch of a dedicated iPad app for its AI assistant Muse, achieving rapid expansion of the product across mobile and large-screen devices. While Instagram took nearly 15 years to adapt to the iPad platform, Muse needed only one month to extend to the iPad after its debut on iOS and Android on September 8, 2026.
Data from market research firm Sensor Tower shows that Muse's installs have exceeded 6.6 million since its launch on the two platforms. Since Muse is primarily text-based and has lower requirements for image and video resolution, this provided natural technical convenience for its cross-platform porting.
As a consumer-facing AI agent product, Muse allows users to link personal accounts so it can handle tasks on their behalf, including checking email, scheduling meetings, managing bills, ordering groceries, and online shopping. To expand its agent capabilities, Meta continues to bring in ecosystem partners integrated in the form of "Connectors."
Alongside this iPad release, Muse's connector list received a major update, adding productivity and management tools aimed at small businesses, including Asana, Canva, Dropbox, Figma, QuickBooks, GitHub, Klaviyo, Zoom, and Meta ad accounts; for everyday applications, Notion and Granola were newly introduced.
Previously, Meta had expanded its retail partners to include Best Buy, Gap, Sephora, Walmart, and Wayfair, enabling the AI agent to place orders and complete transactions directly on behalf of users on these e-commerce platforms.
Addressing the technical pain point that autonomous shopping agents are easily misidentified as malicious bots by target websites and get banned, Meta joined industry partners on October 6 to begin developing an open technical standard, aiming to establish a unified identity authentication mechanism to help businesses effectively distinguish benign AI agents from illegal automated programs.
The launch of this iPad version not only marks Meta's further acceleration in AI endpoint coverage, but also highlights its strategic intent to seize the core ecosystem position in consumer and lightweight business AI agent ecosystems by connecting enterprise and retail connectors and building open standards for agents.