News on the afternoon of October 12: According to information exclusively disclosed to Sina Tech by a person familiar with the matter, Vipshop has recently launched its self-developed AI assistant “AI Xiaowei,” developed by Vipshop's large model team, supporting text and voice conversations and offering service capabilities such as finding products, checking promotions, and asking about discounts.
After searching recruitment platform information, Sina Tech found that Vipshop is recruiting for core large model positions at high salaries, including Head of Large Model Post-Training, Head of LLM Data Merging, and Head of Large Model SFT Text Data, withmonthly salaries in the range of 50K-80K, corresponding to annual salaries of 600,000 to 960,000 yuan, continuously increasing the talent density and construction pace of its large model team.
It is understood that the core task of this batch of AI talent is to break down the capability dimensions required by “AI Xiaowei,” covering modules such as shopping-guide intent recognition, product understanding, recommendation generation, and multi-turn dialogue; to define data requirements for each model capability, build corresponding datasets, and continuously diagnose model weaknesses and complete iterative optimization.
In addition, Sina Tech also found thatVipshop is iterating on features such as “AI Product Comparison” via gradual rollout, and the product form has already undergone a round of adjustment. Previously, when users searched for categories such as sneakers, an AI-generated product PK comparison module would pop up directly on the product detail page, automatically distilling the advantages of individual items and listing core parameters, making it easy for consumers to compare prices horizontally. However, this front-end direct-display pathway has recently been redesigned, and the AI comparison entry embedded in the original product page has been taken offline.
Vipshop's official customer service confirmed to Sina Tech that the platform has indeed added and iterated this AI product comparison tool. According to the latest product logic, users have two ways to use it:
First, select products in the shopping cart and click “Compare” to compare the selected products;
Second, directly click the “Compare” button to enter AI Xiaowei and select the different products they want to compare, and they can also experience this feature.
Vipshop's financial report for the second quarter of 2026 showed net revenue of 24.7 billion yuan for the period, down 4.3% year-on-year. Vipshop Chairman and CEO Shen Ya previously stated, “The reforms in core areas such as product supply and the operating system have been implemented and shown results, and AI technology is becoming a key engine driving growth and efficiency upgrades.”
Regarding the above information, Sina Tech sought verification from Vipshop officially, and there was no response as of press time.