IT Home On October 13, according to a report by tech media outlet 《The Information》 yesterday (October 12), OpenAI is negotiating with a hidden startup focused on AI video technology for film production. They plan to transfer the previously suspended video generation model Sora to the company, allowing it to re-enter the market as a professional film tool.
According to a blog post cited by IT Home, this startup was founded by Hollywood producer Jeffrey Katzenberg, former Sora research head Bill Peebles, and former Dropbox CFO Sujay Jaswa several months ago. The company’s name has not been revealed yet.
In terms of cooperation, according to the details revealed in the blog post, the startup plans to take over and transform the Sora platform, and develop or sell software or services for film production companies based on it. The cooperation terms have not yet been finalized; it is also unclear whether the startup will be able to obtain the model weights of Sora.
OpenAI cut non-core projects with high computing power consumption earlier this yearStopped the development of the Sora model and its TikTok-style video application class., and redirect resources to businesses in areas such as enterprise AI and programming tools. Previously, Sora’s consumer applications and web platforms were closed, and OpenAI also terminated its cooperation plan with Disney worth approximately $1 billion (IT Home note: at current exchange rates, this is about 6.706 billion RMB).