MiniMax has officially entered Tmall, opening its first brand official flagship store and launching subscription packages ahead of the 2026 Double 11. Currently, the store mainly offers the M Plan subscription service, covering the Go, Explore, and Build tiers, available for monthly or annual purchase. During the opening period, the store is offering a limited-time first-order promotion, with the Go monthly card's first-order price starting at around 24.5 yuan.
This entry continues the trend of large model vendors building out e-commerce channels. On September 3, 2026, Tmall launched a Token top-up center, the "AI Space Station", with subscription services from Alibaba Cloud, Zhipu, Kimi, MiniMax, DeepSeek and other vendors in the first batch.
Previously, Zhipu had opened an official flagship store on Tmall on September 2, and afterwards vendors such as Kimi, MiniMax, and StepFun successively approached Tmall about entering the platform. According to the Shanghai Securities News, MiniMax is one of the participants in this round of large model vendors intensively building out e-commerce channels.
As large model services gradually enter the mass consumer market, e-commerce platforms are becoming a new distribution channel for model subscriptions and Token services. Users can purchase the relevant packages directly through the flagship stores, which lowers the barrier to use and also provides a new channel for large model vendors to expand their individual user base and explore commercialization paths.