IT Home On October 13, according to reports from 4Gamers, the AI chat service Zeta of South Korean AI company Scatter Lab has recently been involved in a copyright dispute. On one hand, the Zeta platform announced that it received a copyright warning from ANYCOLOR, the agency of the VTuber group Nijisanji. On the other hand, some users have noticed that the ads published on Pixiv by the Zeta platform use the images of VTubers from other agencies.
Public information shows that Zeta allows users to set the personality, speaking style, relationships, and story background of their characters. Then, through conversations with generative AI, they can freely develop the plot. The completed works can also be published publicly for other users to experience. With its realistic AI conversation effects, the platform has attracted many users who are keen on role-playing and fictional stories.
In fact, the platform already stipulated on January 23, 2026, that “users can only create and use original characters,” and prohibited the use of characters or images that may infringe on the rights of third parties, including those related to celebrities, idols, YouTubers, as well as comic, animation, and game characters.
Regarding the copyright warnings sent by ANYCOLOR, Zeta said it would completely remove all works on the platform that use its intellectual property without authorization. However, the platform has not yet announced the exact number of affected works or the expected time for complete removal. Nevertheless, media outlet 4Gamers pointed out that a large number of secondary creations related to VTubers under经纪 companies such as hololive, VSPO!, and Milipro can still be found on the Zeta platform.
On the other hand, the advertisements that Zeta posted on various social platforms have also caused controversy due to suspected intellectual property violations. User surveys have revealed that the image of Kurahisa Merto, a VTuber under Rainbow Society, was used in Zeta’s advertisements; additionally, the image of a personalist VTuber was slightly modified and used in Zeta’s advertisements on Pixiv. In response, Pixiv stated that it is working to replace its advertising service provider and continues to investigate the specific reasons for this incident.
