On October 12 local time, the 2026 Paris International Motor Show officially opened. BYD Group's flash-charging flagship landed in Europe, making a major debut with its dual brands BYD and DENZA, collectively showcasing its full-range new energy product matrix, the second-generation Blade Battery and flash-charging technology, the "God's Eye" intelligent driver assistance and other cutting-edge core technologies, comprehensively demonstrating the company's strategic strength and firm confidence in continuously cultivating the European market and driving high-quality global development through technological innovation.
At this Paris Motor Show, BYD brought a number of strategic new products and technological achievements for the European market, realizing full-dimension technological deployment in battery electric, super hybrid, intelligent driver assistance, and ultra-fast recharging, further refining its product layout and technology ecosystem in Europe. Among them, the BYD ATTO 8, officially unveiled as the brand's first model in Europe equipped with the second-generation Blade Battery, with stronger safety performance, higher energy density, and ultra-fast flash-charging capability, brings European family users a new premium battery-electric mobility option.
The premium brand DENZA also brought heavyweight products and forward-looking plans, exhibiting the super hybrid off-road vehicle BAO 5, the flagship supercar DENZA Z series, and other major products, and officially announced that City Navigation on Autopilot (CNOA) will first land in the European market in 2027, fitted on the DENZA Z9GT, marking the full launch of the commercialization of BYD's advanced intelligent driving technology in Europe and further enhancing the overseas premium intelligent mobility experience.
In terms of localized product layout, BYD has continued to carry out targeted R&D and bespoke development based on the needs of European users. The DOLPHIN G DM-i on display is a compact super hybrid model developed by BYD specifically for the European market, bringing the efficient, energy-saving DM-i super hybrid technology into the European mainstream family car segment and filling a technological gap in the regional market. The newly launched BYD SHARK super hybrid pickup extends the advantages of the DMO super hybrid off-road platform into a brand-new segment, helping BYD build a diversified product matrix in Europe covering family, off-road, and pickup categories.
Leveraging its full value-chain independent R&D and vertical integration advantages, BYD showcased its core technology foundations at this show, covering the second-generation Blade Battery and flash-charging technology, the dedicated battery-electric platform, DM-i super hybrid, the DMO super hybrid off-road platform, and other self-developed technology systems, fully demonstrating the company's comprehensive strength across the entire chain of vehicle manufacturing, core components R&D, and energy solutions. On the recharging ecosystem front, BYD has clarified an infrastructure plan to build 3000 flash-charging stations in Europe by the end of 2027; through the coordinated deployment of products, technology, and the recharging network in three-in-one fashion, it continues to resolve overseas users' recharging pain points and build an efficient, convenient, and complete localized new energy mobility ecosystem.
BYD Executive Vice President Li Ke stated that flash-charging technology can achieve recharging efficiency comparable to that of fuel vehicles, effectively relieving users' range and recharging anxiety. At the same time, the "God's Eye" advanced intelligent driving system can efficiently handle complex road conditions in European cities, greatly improving driving safety and convenience. Relying on cutting-edge innovations such as flash-charging technology, the e-3 platform, and advanced intelligent driving, BYD and DENZA continue to translate leading technological advantages into user value, allowing consumers around the world to share the dividends of new energy technology development.
Global expansion continues to accelerate, and market recognition is climbing steadily. As of September 2026, BYD's new energy vehicle business had covered more than 120 countries and regions worldwide, with cumulative global sales exceeding 18,200,000 vehicles. In the first 9 months of 2026, BYD's overseas sales of passenger cars and pickup trucks surpassed 1,330,000 vehicles, already exceeding its full-year overseas sales for 2025. The continued release of growth momentum in overseas markets fully demonstrates the global market's high recognition of BYD's technology, products and quality.
Looking to the future, BYD will continue to take technological innovation as its core driving force, relying on a multi-brand, multi-technology, full-category product matrix to precisely match the needs of different regional markets around the world. At the same time, it will continue to improve overseas technology deployment, product iteration, recharging networks, and service system construction, accelerate the popularization of global green intelligent mobility, and continuously contribute Chinese strength to the high-quality development of the global automotive industry.
This article was provided by BYD and reprinted by QbitAI with authorization; the views belong to the original author.