IT Home On October 26, ISHO Yijiuxiu released its first brand concept video. Wang Teng, the company founder, posted a article explaining his thoughts on ISHO Yijiuxiu’s brand and products.
He said that from the first day of deciding to start a business, one thing was clear: ISHO should take a break today, and he hopes to create an AI sleep technology ecosystem that helps more users recover better and maintain good health. With the excellent engineering resources and top-tier industrial chain capabilities in China behind us, our goal is to become a leading global AI sleep technology brand within 5–10 years.
Wang Teng revealed that ISHO has filed trademark applications in 27 countries or regions across Asia, North America, Europe, Oceania, and the Middle East. Among them, several countries and regions such as Russia, Saudi Arabia, the UAE, Singapore, the Philippines, and Australia have already been approved for registration, and the registration process for the brands in the remaining countries is also progressing smoothly.
He also shared his feelings after starting his own business. He said that over the years, many industries have been competitive: competing in prices, efficiency, and working hours. He used to often stay up late and work overtime. After really focusing on sleep and comparing with foreign tech brands, he became more convinced that good products should not be built on endless burnout.
According to previous reports by IT Home, the ISHO Today’s Rest AI Sleep technology product launch event is scheduled for October 29 at 19:00. At that time, the ISHO Ring Today’s Rest smart ring and the AI temperature control system will be introduced.
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