IT Home October 27 news: According to a report released this month by Newrank Zhihui,Doubao's citation weight for Douyin soared from 10.79% in May to 31.8% in August; Baidu in June for the first time added Bilibili and Haokan Video to its source library, with the two together reaching a weight of 12%.
The report says that video is no longer a "marginal supplement" for AI citations, but is becoming the "main source."
IT Home learned from the report that in June this year, Douyin topped Doubao's citation weight list for the first time, reaching 31.8% in August, a nearly 3-fold increase in 3 months.For every 3 pieces of content Doubao cites, 1 comes from Douyin。
The report mentions that for video titles, the main factors are whether they fit the user's question, whether they hit keywords, and most importantly, semantic similarity.The semantic similarity between the title and the question words shows a clear positive correlation with the number of citations：
Douyin's average citations rose from the lowest tier (2.29 times) to the highest tier (3.46 times), a 51% increase;
Bilibili's average citations rose from 2.54 times to 3.67 times, a 44% increase. Bilibili has a higher overall citation level, but Douyin is more sensitive to semantic relevance (a larger increase).
In addition,keyword coverage is a stronger single indicator: the proportion of keywords from the question words that appear in the title has a correlation coefficient with citations of ρ=+0.149 (Douyin +0.157), higher than semantic similarity (+0.117).
For video creators, the report suggeststitles should appear however users ask, since machine retrieval prioritizes matching "the literal presence of the word." Before writing a title, also make sure its semantic similarity to the target question words meets the standard.