IT Home On October 28, the head of the American Academy of Motion Picture Arts and Sciences clearly stated that even as artificial intelligence (AI) becomes deeply integrated into film production, the Oscars “always” reward works that are led by humans and reflect human creativity.
During a Variety interview during the Tokyo International Film Festival, College president Lynette Howell Taylor said that AI has already entered visual effects and post-production, and the college will continue to discuss its impact on award eligibility.
According to the blog post cited by IT Home, Taylor emphasized that technological advancements can enhance the viewer experience, but the core of a work must be a “human-driven workflow.” She also pointed out that copyright, transparency, and information disclosure are real issues that academies must address when formulating rules related to AI. The media interpretation is that AI can be used to assist in creation, but if it replaces the core creative contributions of humans, it may be difficult to receive Oscar recognition.
Apart from AI issues, the academy is also expanding the opportunity for international films to be selected. According to the new rules of the 99th Academy Awards, non-English films that win the Berlin Golden Bear Award, Cannes Palme d'Or, Venice Golden Lion, Busan Best Film Award, Sundance Film Festival Grand Jury Prize, or Toronto Platform Award will be eligible to be selected for international film awards, without relying on the official selection process of their country.
The institute also revealed that its non-U.S. member ratio has reached 25%, and it is deepening its global connections through activities in Tokyo, Busan, Rio, Marrakech, and other locations.