IT之家 News on day 2 of month 11: According to a report today by TrendForce, Samsung is preparing to enter the AI smart glasses market and plans to launch the brand's first AI smart glasses in mid-month 12 in South Korea and the US. The name is tentatively set as "Intelligent Eyewear," and the price has not yet been determined.
IT之家 learned from the original report that the launch markets for these AI glasses do not include Europe, China, Japan, and other regions. Considering that AI glasses are an entirely new product category, Samsung hopes to first assess market demand and user feedback in South Korea and the US before deciding whether to expand its market scope.
On the hardware side, Intelligent Eyewear will run Google's Android XR platform with integrated Gemini AI, sensing the environment through a camera and microphone to provide features such as real-time translation and voice navigation. The product can also photograph documents and meeting scenes and organize the relevant information into the Notes app on Galaxy phones. The product has no display and interacts mainly through voice.
Meanwhile, the product is expected to be equipped with Qualcomm's Snapdragon AR1 Gen 1 processor, with a battery life of up to 9 hours per charge. On the design side, Samsung has partnered with Gentle Monster and Warby Parker. At the Google I/O conference in May this year, Samsung showed two design options; two additional designs appeared at the Galaxy Unpacked event held in London last month.
Notably, multiple players have already entered the smart glasses market, and whether Samsung can successfully break through remains to be seen.For example, XREAL just released XREAL AURA, the world's first Android XR smart AR glasses, expected to ship in mid-month 11 in markets including the US, Canada, Japan, and South Korea. Moreover, Meta has been deeply entrenched in the smart glasses market for years, with products covering the high, mid, and low price ranges.