IT Home On November 10, Adobe announced yesterday that it has reached a multi-year strategic cooperation agreement with Walt Disney Company. They will develop customized AI models for Disney’s business and plan to promote AI tools in areas such as Disney theme parks, content production, and sports content distribution.
According to an official press release from IT Home, Adobe will become Disney’s official AI innovation partner. It will provide Disney with priority access to tools such as Adobe Firefly, Firefly Foundry, Premiere, and Photoshop, and send engineering and research teams to support Disney’s workflows.
At the same time, both parties will also use Firefly Foundry to develop generative AI models. These models will be trained around Disney characters, scenes, and visual styles, producing content that aligns with the works’ settings and can be used in commercial and production processes. The related models will be user-centered, led by artists for development.
The Disney Fantasy Engineering R&D department has started using Firefly Foundry, introducing AI tools into the theme park development process. Current applications include converting hand-drawn sketches into 2D concept drawings, as well as generating image models that align with the Disney brand and work style.
In addition, both parties will also cooperate at the StudioLAB and ESPN Edge Innovation Center under Walt Disney Studios. StudioLAB is primarily responsible for exploring how AI can assist internal creative workflows, while ESPN Edge focuses on researching ways to use AI to increase fan engagement with sports content, as well as discovering new methods to bring the historical archive content of ESPN to life.