IT Home On November 11, the Hongguo Short Drama Creator Center released a announcement on November 9 stating that “the AI drama virtual character creation and rights attribution capabilities have been launched”.
The announcement indicates that in the creation of virtual characters for AI dramas, these characters may be based on authorized real people, upstream IP rights, or original works. This involves various rights such as portraits and art design. To help creators upload copyright materials in advance and avoid interference during later releases, The platform now provides “virtual character creation and rights verification” support.
The announcement states that if the copyright holder has obtained a real person’s authorization or upstream IP authorization, or has acquired ownership documents such as a copyright registration certificate, they can submit the corresponding virtual character and related materials to the platform for rights verification. The platform will review the submitted information, and after approval, a rights verification record will be created for reference during subsequent content usage and risk management processes.
The announcement specifically states that the rights confirmation records are used to assist in retaining ownership information, but they do not represent an absolute guarantee against any risks related to content or rights; the launch and distribution of content still need to comply with platform rules and relevant laws and regulations.
In October this year, Hongguo Short Drama officially released an announcement on further strengthening the governance of low-quality and homogenized content. In order to maintain a healthy, diverse, and sustainable creative environment, the platform will intensify its efforts in governing low-quality and homogenized content. The focus will be on addressing excessive emotional rendering and the homogenized use of elements such as the plot structure, core settings, key moments, character relationships, and audiovisual expressions in micro-short dramas. This mainly includes the following three scenarios:
1. Deliberately portrays contradictions as a one-sided pursuit of traffic, deliberately emphasizes conflicts and differences in family, neighborhood, and workplace settings. The plot progression lacks reasonable foreshadowing and character development. It mechanically stacks twists and arguments for dramatic effects, without any positive narrative value.
II. The plot content features episodes with highly similar core settings, character relationships, key plot points, and narrative techniques. Differences are created only through local detail replacements; or by using fixed templates to massically “reuse” content across multiple episodes and accounts.
III. Homogenization of character materials in character portrayal: Using the same facial model and facial features template in bulk leads to highly similar faces, features, makeup, and overall recognition for different works and characters. This results in issues such as “multiple characters with the same face” and “cross-series face matches”.