IT之家 News on October 16: Besides Apple CEO John Ternus, Time today also interviewed Apple's senior vice president of worldwide marketing, Greg Joswiak.
When asked about OpenAI's hardware plans, he said that Apple is not worried about the competition from OpenAI's entry into the hardware space. "We don't feel threatened. We are able to achieve that kind of software and hardware integration, which means we can create a better experience than anyone else."
Joswiak also discussed Apple's positioning of AI products. He said that Apple does not develop products specifically for AI enthusiasts obsessed with pursuing superintelligence. "We welcome them to use our products, but they are not our target users.Our goal is to make the daily lives of ordinary people better."”
Time pointed out that although Apple is training its own AI models, it still lags behind industry leaders in cutting-edge AI technology. Rather than focusing on chasing AGI, Apple executives emphasize building personalized, privacy-focused AI experiences that can help ordinary users.
Joswiak called some fervent AI followers the "lunatic fringe" (IT之家 note: commonly used to refer to a small number of extremists, fanatics, or diehards), contrasting them with Apple's product positioning aimed at everyday users.
Apple has long emphasized its ability to integrate hardware, software, and services. Joswiak said the company believes that by integrating devices, operating systems, and services, it can deliver a differentiated user experience.
Meanwhile, OpenAI is exploring hardware products, but their specific form and market performance remain to be seen.
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