This year's JD 11.11 officially kicked off in full swing at 8 PM on October 12,The number of users placing orders on the first day achieved double-digit year-on-year growth. With simple and straightforward discounts, professional and attentive quality service, and refreshed experiences brought by AI technology, consumers' shopping enthusiasm continued to run high.
As JD 11.11 heats up, more surprises and benefits were revealed one after another at the 2026 JD 11.11 "Good and Cheap" launch event held on October 15. This year's JD 11.11 not only prepared global goodies and direct price-drop discounts for consumers, but will alsonewly launch "Buy More, Get More Cashback", giving users real, tangible rewards. Meanwhile, as consumers' demand for high-quality services continues to grow,JD 11.11 officially announced a comprehensive upgrade of JD services, presenting for the first time a full panorama of more than 100 niche service products, and launching the JD Service "333" Plan targeting pain points in service consumption, providing consumers with a more professional and reliable service consumption experience through clearer standards and more considerate commitments.
Frontline service personnel appeared at the JD 11.11 launch event
In this JD 11.11, JD's AI achievements—including the AI shopping assistant "Dongdong", JoyInside-empowered smart devices, the JD digital human JoyAvatar, and the "Super Brain + Wolf Clan" robot legion—have been fully applied across more than 3,000 scenarios in retail, logistics, health, industrial, food delivery, housekeeping, and more,creating the 11.11 with the deepest AI applications and the broadest scenario coverage.
Genuine official price drops, claim a 60 yuan extra surprise red packet every day
PLUS members can claim over 1,000 yuan in subsidies
Letting good products have good prices, JD 11.11 brings consumers the most substantial discounts in the simplest, most direct way. Throughout the entire period, on top of in-stock sales and official direct price drops,consumers can claim a 60 yuan extra surprise red packet every day, and PLUS members can also claim super subsidies of over 1,000 yuan as well as large coupons across all categories.
This year's JD 11.11 "low-price hot sales" has been fully upgraded, introducing a more complete cost-performance filtering model driven by AI, with tens of millions of specially discounted products selected and all categories covered, making it easy for consumers to shop for items of ultimate cost-effectiveness. To bring consumers more substantial "surprise rewards",this year's JD 11.11 will, for the first time, extend "Buy More, Get More Cashback" across all categories. During the event, consumers who purchase products bearing the "Buy More, Get More Cashback" label will receive cashback once their accumulated spending reaches a certain amount—the more they buy, the more they get back.
Beyond attractive prices, JD 11.11 will also bring many blockbuster new products.Blockbuster new products from many big brands such as Apple, Huawei, Hisense, Bosideng, and Feihe will all debut on JD,and consumers can not only get their hands on them first via JD's new products channel, but also enjoy benefits such as trade-in subsidies, new-product grabs for 1 yuan, up to 24 interest-free installments via Baitiao, and first-in-line experiences of hot items through lottery draws. JD Auction will present multiple themed auctions, with rare treasures including the world's first transformable personal robot starting at just 1 yuan.
Focusing on the needs of different communities, this year's JD 11.11 has devoted great effort to creatingsix major surprise days: AI Play, AI Home, Health, Fashion, Food & Fun, and Warmth, bringing extra stacked benefits such as trade-ins for phones, computers, and digital products starting as low as 0 yuan, an extra 7折 (30% off) on top of discounts for combined purchases of home appliances and furniture, health products at 7.3折 (27% off) or lower with a chance to win free orders, and apparel, beauty, food, and entertainment items at discounts as low as 5折 (50% off).
Through a series of themed livestreams—livestream challenges, flash-sale livestreams, celebrity livestreams, CEO livestreams, on-site livestreams, and review livestreams—JD Live brings super-value offers such as big brands at 5折 (50% off), celebrity giveaways, and daily red packet rains worth millions of yuan. At 8 p.m. on October 31, the work co-created by JD together with a hundred outstanding AI creators《JD 11.11 Cyber Gala · Journey Through the Night of Surprises》created jointly by JD and 100 outstanding AI creators will officially begin streaming, recreating the bustling streets of the ancient capital Bianjing. There will also be exciting content such as the 《Hometown Food Competition》, the finals gala of 《JD Campus Star 2026》, and the 《JD 11.11 Annual Surprise Conference》, delivering the joy of shopping while watching.
While online benefits are maxed out, the buzz of JD 11.11 will also extend offline. To date, JD has established tens of thousands of offline stores, among whichJD.com's two brand-new offline formats, 101HOME and JD SPACE (JD Tiandi), will make their 11.11 debut. Meanwhile, by integrating omnichannel resources and celebrity interactions, JD has newly launched a Super Celebrity Channel. Users who participate in online interactions can claim limited-time daily benefits such as celebrities' personally signed items and merchandise, and also have a chance to win surprise red packets of up to 1111 yuan; by participating in omnichannel Super Brand Day and New Product Day events, they may even have a chance encounter with celebrities and explore stores for something "new" together.
Over 100 JD services make their first full-scale appearance at JD 11.11
Up to 4680 yuan off on a single service
This year's JD 11.11 focuses not only on low-priced quality goods—services have also become one of the main themes.
Wulahati Nawubati, a post-00s elderly care worker, has provided in-home bathing services for more than 300 seniors since graduation and has even become close friends across generations with the elderly folks; Sun Yilong, 50, spent over a decade delivering express packages before successfully switching careers to become a robot repair technician, ushering in a new chapter in his career; Yan Jiacheng, a post-05s customer service rep, and his team members specially obtained pet nutritionist certificates in order to provide customers with more professional pet feeding consultations; Gao Zhanwei, a post-95s young man, went from clinical nurse at a Grade IIIA hospital to a "home-visit nurse" traveling through streets and alleys, having served more than 5000 patients unable to leave home…
These frontline JD service employees represent JD's nationwide team of hundreds of thousands of service providers, as well asJD's one-stop modern service system covering industry and daily life, built on its super supply chain。
At the press conference,JD's panoramic service map made its first appearance. To date, JD has gatheredmore than 100specialized service products, centered around core life scenarios such ashome, travel, and health, while focusing on emerging needs such aselderly care, pets, and AI, providing consumers with high-quality services covering all aspects of life.
At the same time, addressing concerns consumers may have when purchasing services,JD Services has newly launched the "333" plan: focusing on three major industry pain points—hidden charges, uneven service quality, and lack of after-sales support—and establishing three major standards across three dimensions: price transparency, service standardization, and after-sales protection; and directly confronting problems in the service industry such as opacity, lack of standards, and irresponsibility, JD Services has issued three major commitments to provide users with reliable, professional services.
Behind these commitments is JD's nationwide team of professional, trustworthy service providers, as well as a continuously growing service provider training system.JD has built the world's largest blue-collar training system and is currently the private enterprise in China that has independently trained the largest number of people。JD has cumulatively trained more than one million blue-collar workers and will train another one million over the next 3 years,providing frontline service workers with vocational skills training above industry standards and clear growth paths.
During this year's JD 11.11,JD Services will also bring consumers a series of super bestsellers and subsidy offers, with up to 4680 yuan off on a single service purchase。 On 10/28, JD will launch "Super Service Day," bringing consumers 5折 (50% off) discounts on all-category life services including daily housekeeping, car maintenance, and elderly care services, and on the 28th of each following month, JD Super Service Day will return as scheduled.
JD's productive services cover 10 million enterprises
with annual service scale exceeding 300 billion yuan
At the press conference, JD also gave a panoramic display of its productive service capabilities. Based on the supply chain accumulated over more than 20 years,with self-developed AI technology as its core support, JD has built 5 major categories and over 200 productive services, covering the entire chain of enterprise R&D, production, operations, and sales, providing customers with comprehensive value that is transparent and compliant, cost-reducing and efficiency-boosting, professional and trustworthy.
Currently, JD.com's ecosystem has surpassed 300 billion yuan in productive services scale, serving over 10 million enterprise customers and covering 91% of the Fortune Global 500 companies operating in China, 98% of China's Top 500 Private Enterprises, and 70% of specialized, refined, distinctive, and innovative enterprises.JD.com is advancing toward becoming the largest modern productive services enterprise in the country, helping real-economy industries leap forward and making "China Services" an important force in global industrial development.
As JD.com's core platform serving government and enterprise customers, JD Government and Enterprise Business also simultaneously launched the "Enterprise Super Savings Month" during 11.11. Relying on its digital and intelligent procurement platform and compliance governance system, it integrates JD.com's full-stack productive services capabilities to help all kinds of enterprises connect key supply chain links such as procurement, production, and digital transformation, achieving quality improvement, cost reduction, and steady growth.
Renewing experiences with AI and empowering merchants' operations
Building an 11.11 with the deepest AI applications and the broadest scenario coverage
In this year's JD 11.11, AI has become a key force in renewing the consumer experience. Relying on its unique business model and supply chain capabilities,JD.com's AI capabilities now cover more than 3,000 scenarios including retail, logistics, healthcare, industry, food delivery, and household services.。
For consumers, the JD App 16.0 hasfully upgraded its AI shopping assistant “Dongdong”, which can provide users with more precise shopping decision advice. The JoyAI App launchedthe first AI digital human capable of real-time video shopping, allowing users to place orders directly during a call, and also supporting diverse services such as ordering food delivery and booking hotels. JoyInside-powered smart devices focus on home living, parent-child companionship, and health care scenarios, and currentlymore than 300 AI products have been launched。
. In helping partners run their businesses, JD'sJingmai AI Business Centerhas opened dozens of core AI tools to merchants, covering the complete business chain of product selection, product listing, operations, design, fulfillment, and after-sales service.JD's digital human JoyAvatar, with round-the-clock live streaming, became a normalized content-ecosystem service engine for over 90,000 merchants during this year's 11.11.JD's Bailing digital employeehas newly launched a marketing digital employee that can help merchants independently generate marketing strategies and execute them with one click.
In terms of logistics infrastructure, the newly upgraded“Super Brain” large model 3.0as well assix new “Wolf” productswill also be fully applied during this year's JD 11.11. The “Super Brain” 3.0 has surpassed 94.2% accuracy in predicting parcel volume on express delivery routes, and the adoption rate of AI-recommended optimal delivery paths has exceeded 90.2%. In addition, the “Smart Wolf” goods-to-person robot has the largest application scale in the world; the “Different Wolf” embodied-intelligence dexterous arm has achieved parcel full-chain tracking accuracy of 99.9%. The “Lone Wolf” autonomous vehicle's leading L4 end-to-end intelligent driving solution has been deployed at scale in many places across the country; drones have achieved scaled express delivery to villages, greatly enriching capacity guarantee scenarios during 11.11.
JD 11.11 is now in full swing. Relying on the super supply chain honed over more than 20 years,JD uses its “product supply chain + service supply chain” to make real low prices traceable and good services guaranteed.JD 11.11 — both good and cheap!
This article was provided by JD and reposted by QbitAI with authorization; the views belong to the original author.