IT之家 News on October 16 — According to foreign media outlet kotaku, Season 5 of Battlefield 6, "Siege of Vegas," launched this week, and players immediately noticed that a batch of new character skins in this season's battle pass appear to show signs of AI production.
IT之家 has learned that one character's tactical vest is loaded with a large number of extra magazines, another character's gear is equipped with 5 pistols at the same time, and another character's arm safety armband misspells the English word "Security" as "Secuty," while the textures show the "blending" effect commonly seen in AI-generated images. What frustrates players even more is that these controversial character cosmetics are not free content, but are included in the season battle pass. Some players have posted criticism that making players pay for allegedly AI-generated content is disrespectful to consumers.
Although the development team has not yet given a clear response on whether these skins were made using generative AI, in fact, as early as December (12) of last year, players discovered that stickers in the game's "Winter Chill" item pack appeared to be AI-generated, with the corresponding sticker artwork depicting an M4A1 assault rifle "with dual barrels".
Meanwhile, EA has always been particularly proactive in its attitude toward using "AI to transform the game development field." Company CEO Andrew Wilson told investors at an earnings call in May 2024: "We see artificial intelligence as a powerful accelerator for driving creativity, innovation, and player connection." The company encourages employees across all departments — from art design and quality assurance to marketing and customer service — to actively experiment with AI tools in their daily workflows.