ITHome Report on October 19: The Ministry of Industry and Information Technology's official website recently released the “Notice from the General Offices of the Ministry of Industry and Information Technology, the Ministry of Civil Affairs, and the State Administration for Market Regulation on Organizing the 2026 “Filial Piety for the Elderly and Respect for the Elderly Shopping Season” Campaign”, with the theme “Expanding Quality Age-Friendly Products, Improving Silver-Age Life”,running from October 18 to November 17, 2026。
The notice requires strengthening demand-driven approaches and supply innovation to improve the supply-demand matching level of age-friendly products. Based on the segmented needs of elderly groups of different ages, physical conditions, and living environments, it guides age-friendly product manufacturers to develop new products in areas such as health monitoring, rehabilitation assistance, intelligent companionship, age-friendly home furnishings, health food and foods for special medical purposes, and apparel, footwear and headwear. It calls for deeply implementing the “AI + Three Products” special initiative,promoting the deep integration of artificial intelligence technology into the R&D and verification of age-friendly products, and accelerating the iterative upgrading of intelligent nursing robots, embodied intelligent care equipment, and similar products。
The notice mentions relying on grassroots bases such as sub-district comprehensive elderly care service centers, community elderly care stations, and universities for the elderly to build a number of age-friendly product experience spaces where products can be experienced, tried out, and rented. It encourages business districts and supermarkets to create brand counters for age-friendly products and age-friendly scenario experience zones, and to optimize age-friendly hardware facilities in offline stores;it guides e-commerce platforms to iterate on senior modes, build online virtual exhibition halls for age-friendly products, and promote the new model of “offline experience, online ordering, door-to-door service”。
During the campaign, participating age-friendly products will carry aunified LOGO mark, for easy identification, comparison, and purchase by consumers. ITHome attaches the LOGO design as follows:
The notice also requires establishing a dynamic ledger of supply and demand information for age-friendly products, continuously accumulating lists of elderly consumer demand and product supply, and forming a dynamic supply-demand response mechanism. It supports localities in holding events such as silver economy supply-demand matchmaking meetings, age-friendly product procurement fairs, and smart elderly care scenario launch events based on regional industrial characteristics, organizing face-to-face negotiations between age-friendly product manufacturers and elderly care institutions, communities, e-commerce platforms, and others. It encourages special consumption-promotion activities focusing on age-friendly products, promotes the entry of age-friendly products and services into communities, enterprises, villages, and government agencies, and improves the convenience for the elderly to experience and purchase products nearby.Relying on the foundation of the pairing-based research and scenario application pilot work for intelligent elderly care service robots, product roadshows and experience activities will be organized in pilot communities and elderly care institutions, promoting face-to-face interaction between products such as emotional companionship robots and daily life assistance robots and elderly users in real scenarios。
The notice requires continuing the construction of the China Consumer Famous Brands formation,supporting more age-friendly brands and products in being included in the China Consumer Famous Brands list. It explores establishing a certification system for silver products to provide consumers with a reference when choosing silver products. It supports localities in holding events such as silver famous brand story exhibitions and traditional age-friendly craft experiences, promoting the fusion and innovation of traditional crafts with modern age-friendly design. It will carry out in-depth Digital Age-Friendly China Tour activities, promoting outstanding achievements in the age-friendly adaptation of digital technology in diverse ways through themed publicity, model promotion, service innovation, exchanges and interactions.It calls for strengthening popular science publicity of AI elderly care innovation achievements, objectively demonstrating the application effectiveness of intelligent elderly care service robots, and guiding elderly groups to rationally understand intelligent products. It also requires strengthening quality and safety supervision of age-friendly products and services during the campaign, strictly controlling product quality, and safeguarding the legitimate rights and interests of elderly consumers in accordance with the law. It supports industry associations in issuing consumer guidelines for age-friendly products, promoting evaluation methods for product usability and safety, guiding enterprises to operate with integrity, building the reputation of domestic age-friendly brands, and cultivating a rational, healthy, and filial silver-age consumption culture.