Actress Wu Yue said yesterday in a statement that the WeChat Channels account "Sister Hua's Skincare Diary" used AI to fabricate fake product-promotion videos of her. The screen recording she posted shows that the account published an AI video featuring "Wu Yue": it opens with "Wu Yue" promoting products, then splices in footage from her public events, and puts words in "Wu Yue's" mouth saying "they didn't approach me about this product — I approached them… the results are truly very visible." Even more outrageous, at the end of the video there is also a product-promotion clip that appears to feature Deng Yaping — one impersonation implicating multiple people.
According to verification by The Paper with the WeChat team, the account has now been permanently banned, and the related content has been cleared and is no longer visible.
Hitting the red line of the "Qinglang" special rectification campaign
This incident runs straight into the crosshairs of regulators. On September 30, the Cyberspace Administration of China issued a notice deploying a nationwide, 2-month "Qinglang·Rectifying False Personas in Short Videos" special campaign, focusing on rectifying acts such as using AI to impersonate individuals — including using AI to synthesize fake audio and video to impersonate public figures and carry out infringing and illegal activities such as false endorsements and marketing.
As the barrier to AI face-swapping and voice cloning has dropped so low that anyone can create them at will, public figures have become the easiest targets for having their faces "borrowed." WeChat Channels' swift ban and content clearing in this case is both the platform's immediate damage control over infringing content and an echo of the special campaign's zero tolerance for impersonation chaos. For ordinary users, staying alert when coming across "celebrities personally promoting products" may be more effective than seeking remedies afterward — after all, one-click generated fake faces are increasingly hard to distinguish with the naked eye.