AliExpress Joins Forces with Tmall to Launch Global Growth Plan, Investing Real Money in New AI Hardware Brands

AliExpress Joins Forces with Tmall to Launch Global Growth Plan, Investing Real Money in New AI Hardware Brands

AIbase Base

The 2026 AliExpress annual summit and Double 11 merchant conference was held that day in Shenzhen, with over 15,000 merchants in attendance. At the event, AliExpress and Tmall jointly launched the "Chinese Brands Global Growth Plan," directing their firepower at three categories: top brands, new AI hardware brands, and high-quality factory brands.

The most noteworthy aspect is how the platform is approaching AI hardware. It is not just offering traffic — it also plans to make direct angel-round investments in outstanding AI hardware brands, paired with Brand+ and Tmall operational support, with the goal of supporting more than 100 brands.

The confidence comes from the sector's growth rate — public data shows that from 1 to 7 of 2026, sales in AliExpress's AI hardware category doubled year over year, and it has already secured its position as the "first-choice platform for AI hardware going overseas." For the dozen-plus top brands already on board, such as Midea, Haier, and TCL, the platform has formed dedicated service teams providing support across seven dimensions including brand protection, digital advertising, and consumer asset operations, aiming to unlock new growth for 500 top brands.

This article comes from the AIbase Daily

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